Kim Kardashian awarded $A3.8m after suing fashion chain

The Keeping Up With the Kardashians star, 38, was awarded the seven-figure amount in damages after suing online fashion chain Missguided for copying her clothes — and using her likeness on social media.

She was also granted $US60,000 in legal fees, TMZ reports.

Missguided failed to respond to the lawsuit and Kardashian won in a default ruling.

Kardashian sued Missguided in February claiming the online fast fashion site had used her image to sell “knock-off dresses”.

“Missguided has repeatedly used Kardashian’s name and likeness without permission on its social media platforms to promote the sale of its clothing,” the judge said in the ruling, according to the gossip site.

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Hey Kim, we're onto your little game. Just when you thought nothing would top the fake-out "confession" of Kendall's Proactiv ad, the Kardashians do it again. @kimkardashian posted a picture of herself in an old dress Kanye made for her, presumably under his Yeezy label, with a pithy caption pleading for fast fashion brands to let her wear the dress before knocking it off. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Three hours after her post, it popped up on quick-turn retailer @missguided , who has entire website sections dedicated to kopying the Kardashian style. Last year, Fashion Nova famously dropped their own versions of Kylie's custom birthday looks mere hours after she posted them. The lack of transparency around celebrity endorsements is a big problem facing social media. We think we smell a rat. Dieters, is this a thinly veiled collab, or does Missguided have a secret atelier of magical elves making stretchy dresses round the clock and shooting them on Kim K doppelgängers? Lol. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #kimkardashian #missguided #literally #fastfashion #collab #transparency #designer #yeezy #ye #kanye #kimye #collaboration #magicalelves #speedtomarket #retail #luxurybrand #kardashian #kuwtk #fashionnova #ootd #wiwt #dietprada

A post shared by Diet Prada ™ (@diet_prada) on Feb 8, 2019 at 1:33pm PST

The resolution came days after she backtracked over her ‘Kimono’ brand name scandal.

Kardashian was accused of “cultural appropriation” after last week announcing the name of her new line of shapewear was Kimono.

She tried to trademark the word “kimono” — which is a sacred Japanese cultural garment — as the name of her new lingerie brand, using it as a pun on her first name Kim — and the internet had a lot to say about it.

Twitter blew up with people accusing the reality star of being “arrogant” and calling the decision “vile”.

Influential fashion watchdog Diet Prada revealed that the Kardashian’s trademark application noted that the company — which goes by the full name, Kimono Intimates — would sell “lingerie, shapewear … stockings, breast shapers, nipple cover pasties, bra inserts”, as well other products, including actual kimonos.

On Monday, Kardashian announced she would be renaming the brand in the wake of the backlash.

“My brands and products are built with inclusivity and diversity at their core, and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” Kardashian said.

“When I announced the name of my shapewear line, I did so with the best intentions in mind,” she added in the statement.

She has not revealed the new brand name.