The Atlanta Hawks are still celebrating Super Bowl LIII, saying Thursday that the three-night concert series leading up to the game held at State Farm Arena combined for more than $10 million in revenue.
The Hawks said they sold more than 38,000 tickets to the Super Bowl Music Fest, which led up to Super Bowl LIII in Atlanta. Atlanta Business Chronicle reported in January how team officials expected a big payday from the Big Game, which is why they worked with the NBA to coordinate Super Bowl week with the Hawks basketball team’s longest roadtrip of the year.
The most profitable headliners of the festival came Feb. 2, with the performance by Bruno Mars and Cardi B selling 14,152 tickets and grossing nearly $6.5 million, the Hawks said. The duo set the record for the highest single-night gross in the history of State Farm Arena, including 19-year run of the arena being named Philips Arena.
“We were thrilled by the success of the first-ever Super Bowl Music Fest at State Farm Arena,” said Trey Feazell, executive vice president of State Farm Arena Programming. “The entire city of Atlanta did a tremendous job hosting the Super Bowl and we are proud that our venue was able to showcase some of the greatest entertainers in music over three consecutive nights.”
The Hawks said the Feb. 1 performance by Aerosmith and Post Malone sold 12,894 tickets and grossed $3.6 million, and that State Farm Arena grossed more than $1.3 million from 11,149 tickets because of Atlanta-native and multi-platinum rapper Ludacris who starred in the EA Sports Bowl.
The Hawks weren’t the only big business winners from the Super Bowl festivities, with MARTA rail ridership hitting record levels while Mercedes-Benz Stadium processed 74,446 credit card transactions — a single-event record for all sports venues. Meanwhile, the Atlanta Community Food Bank said it reclaimed more 71,000 pounds of food through its partnership with Second Helpings Atlanta after the Super Bowl.