Pamela Anderson wiped tears from her eyes as she posted an emotional tribute to Playboyfounder Hugh Hefner on Instagram.
Anderson, 50, shared a black and white video of herself in her underwear shortly after hearing the news of his death.
The former Baywatch star, who has featured on the cover of Playboy more than any other model, can be seen with a make-up smudged eyes and tears running down her face as she writhes around on her bed.
Speaking to the camera, she says simply: “Goodbye Hef.”
Anderson rose to fame as Playmate of the Month for Playboy magazine in February 1990.
She has featured more than any other model on the cover and was the last to pose nude in the January 2016 issue.
Anderson shared the video alongside a written tribute in which she thanked the business mogul for ‘giving her life’ and claimed Hefner told her she was “the one”.
She wrote: “You said the magazine was about a girl like me. That I embody the spirit you fantasised about. I was the one. You said.”
Recalling the last time she saw Hefner she continued: “You were using a walker. You didn’t want me to see. You couldn’t hear. “You had a piece of paper in your pocket you showed me – with my name Pamela with a heart around it.”
She finished: “Thank you for making the world a better place. A freeer and sexier place. You were a gentleman, charming, elegant, chivalrous. And so much fun. Goodbye Hef … Your Pamela.”
Hefner died of natural causes, aged 91, at his home, the Playboy Mansion, on Wednesday.
His son Cooper Hefner, the chief creative officer of Playboy Enterprises, described his father as a “cultural pioneer” who “defined a lifestyle and ethos that lie at the heart of the Playboy brand”.
Scores of celebrities including Kim Kardashian and Paris Hilton paid tribute on Twitter, including Hefner’s ex-girlfriend Kendra Wilkinson who credited Hefner for changing her life.
“Hef changed my life,” she told E! News. “He made me the person I am today. I couldn’t be more thankful for our friendship and our time together. “I will miss him so much but he will be in my heart forever.”