Long live “Taki Taki”.
Selena Gomez is the star of Pantene’s new ad, which is basically the music video we didn’t know we needed. In the commercial, the “Wolves” singer shows off her musical, dancing and modelling skills as she writhes to “Taki Taki”, her 2018 collaboration with DJ Snake, Ozuna and Cardi B. We stan a multi-talented Queen.
The video opens with Selena – who signed a reported $3 million endorsement deal with Pantene in 2015 – climbing out of bed in a tiny slip dress. Obviously, this is all about the hair, and Selena’s whipping those waves around as she glides over to the kitchen, turns on the radio, and pulls her long tresses into a loose ponytail.
As Selena pulls her hair back, a little girl’s hair is braided by her mum before school, while another teen is cutting her own fringe in the mirror and one is getting glammed up for prom. After a quick dance party, Selena unleashes her hair and hits the recording studio. This is all to the tune of “Taki Taki” going off in background.
Selena has been taking some time out of the music biz lately to get her health back on track, after she heading back to rehab in 2018.